“Whether it's one video order or 10 orders, I dedicate a full work day to film. Each video presentation has its own scope of demands. I call them directives. Directives range from filming/editing and presentation directives: wardrobe choice, desired delivery tone, pink wig or blonde, and even some ask for more cleavage.”
It's a great feeling when I wake up and I see a video order - or two - come through while I was asleep. Though, I wish it was like that every morning, I get excited to look over my calendar and block out a date for filming for that one order or ten orders.
There are some tasks I have to complete before filming. Ideally, at the time of purchase. The most important is probably the final script. Next, is desired wardrobe. Almost everything else can wait 'til post production.
My makeup is always the same: Simple. When my clients review my demo videos, they get an idea of what to expect. It wasn't always like this. When I first started, I had more eye make up and wore red lipstick. After several clients kindly asked me to wear less, I realized I'd get more orders with a toned-down professional look. That's when I learned lighting is my best friend.
The benefits outweigh the challenges for this one-woman operation. At least I think. I've never had anyone help me run my video spokesperson business. I'm set in my own ways and I have a routine in place on film day:
1. Review scripts and its directives
- Create the rundown list in the order the purchases came in and title each presentation
- Mark orders that need a specific wardrobe and/or wig
- Include client notes at the top of the script: Personality, cleavage, news-style, standard promo, twins, puppet, etc
2. Upload scripts in the prompter
3. Set up film area: Prop up green screen, position lights, mount camera
4. Pull wardrobe
5. Makeup and hair
6. Adjust camera filming: Focus, depth from talent, lighting
7. Final prep before filming: Go over hair, makeup, turn on prompter
8. Start filming
After filming is complete, editing follows.
One huge positive filming with my iPhone is the ability to edit the video before I Air Drop it to my iMac. I can adjust the brightness .. and well, that's about it. I don't believe in applying filters to my client videos.
If you want to know the next steps, learn more by enrolling in the Video Spokesperson Academy today!